Krispy Kreme is a doughnut company from United States. They have an online website that is intended for people who would like to know more about their doughnuts. In general doughnuts is a straightforward product that doesn’t require much visits to the website prior to any purchase. Consumers will generally spend when they spot a Krispy Kreme just a few walks away from them. You cannot buy doughnuts through their website as well.
This means that the target audience is for fans and followers of the company as well as a returning customer who would like to know more about the products that they have been consuming.
The site is to educate consumers about Krispy Kreme products as they mention about the types of ingredients that they use and also having a page on recipes.
Due to the brief descriptions of the items it helps to lower the risk of inaccurate information. Accuracy level of website is consistent with the content information. Doughnut menu is categorised in types such as iced, filled and chocolate and it makes it easy for audience to quickly look for a particular flavour. The information on the products is an accurate description of the products. Due to the brief descriptions of the items it helps to lower the risk of inaccurate information. Accuracy level of website is consistent with the content information
They have a legal page which contains terms of use and other legal matter which gives credibility to the website.
Overall the design of the website is user-friendly and navigating around the site is easy. Simple use of signature Krispy Kreme colours makes the website a pleasant experience to explore and visually the pictures makes the doughnuts look incredibly delicious.
The website has a fast loading speed.
The navigation bar will remain throughout as you scroll down the page which makes it convenient to visit other pages without having to scroll back up to the top just to go to different parts of the site.
Product information is short and simple to briefly describe the different flavours that they have. No chunky an unnecessary information besides what customers want to actually know about the treats. Pictures of doughnuts are standard top view which gives them consistency in the visuals of the webpage. All evenly sized photos showing no particular hierarchy or top seller which may show that they believe all flavours are equally good. Each row is displaying four different types of doughnuts which is a good number for our eyes to dart on the images for a quick scan.
Doughnut menu is categorised in types such as iced, filled and chocolate and it makes it easy for audience to quickly look for a particular flavour.
The use of clean white background with black fonts and easy to read font types makes reading easy. Doesn’t cause any strains because of the colours used.
The visuals for the website remains true to the branding of Krispy Kreme as it using their signature colours. With a white background and easy to read fonts on black, reading through the information is easy on the eye.